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THE BACKBONE OF FACE TO FACE MARKETING for MEDICAL AND DENTAL PROFESSIONALS

The Aspen Liaison Productivity Software (ALPS) connects the referrals you receive to the external marketing efforts you do. Track which efforts are producing referrals and which are not.

Connected

People are more likely to refer to those that they know and like. Building relationships of trust is the foundation..

Communication

Liaisons need to open and maintain strong channels of communication to generate referrals.

Convenience

We need to make it as easy as possible for partners to refer to you and to track those referrals.

Targeted territories & contacts

Having a laser focused surgery is much more powerful than a just cutting a patient open. We help marketing liaisons know exactly who and where to focus.

Where should we go?

These are the areas that a liaison is going to focus their efforts. It can be a small as a part of a city, or as large as a state.

Who should I talk to?

Liaisons need to know who they are talking to and what their goals are.

How can I use my time effectively?

Don’t spend all day driving. Focus in on a particular area to accomplish more with the precious time we have each day.

IT ALL STARTS WITH TRAINING

Success doesn’t just happen. Making sure your marketing liaisons know How to spending their time wisely is the first step toward success.

Manage & coach your liaisons

In order to be successful you need to make sure you find the right people WHO can help you do the right things.

Hiring

Incentives

Daily quotas

Process management

Aspen Liaison Productivity Software

Easily tracking WHAT liaisons are doing is critical to generating leads through face to face marketing. ALPS is the backbone that brings all this together in one easy place.

INCREASE RETURNS

Taking the guesswork out of setting up your own in-house referral marketing is a major money saver. ALPS allows you to monitor growth trends and limit unproductive efforts.

INCREASE EFFICIENCY

Managers receive daily, weekly, or monthly reports that show both liaison productivity and referrals generated. Focus on offices with the greatest potential or reviving a slumbering office.

INCREASE CLARITY

Office visits, lunches, treat delivery and other activities can be quickly recorded and notated. Quota setting and achievements makes it easy to set and measure expectations.

Over

10,000

Referrals

From

50,000

contacts

In

10,000

Offices

Doing

20,000

Activities

MEASURING ROI

Get Daily/Weekly/Monthly Status Updates on Activities Performed and Referrals Generated

Show Referral Trends to Any Given Referral Source or Office

Connect the Liaison’s Efforts to Referrals Generated

Determine ROI from Specific Referral Sources

Determine ROI in Specific Geographies

Easily Integrates with Many Systems (additional fees may be required)

Liaisons & Referrals

Set and Track Activity Goals or Quotas

Track the Liaison Efforts and Activities

Set up and Manage Multiple Liaisons

Track Incoming Referrals from Targets

Easily Manage Input and Reporting from any Mobile Device

Territories & Targets

Assign Territories to each Specific Liaison

Guide the Liaison Toward High Priority Targets

Capture Important Relationship Building Information on Referring Offices

Easily Plan Routes or Follow-up Around any Given Target

Get Directions to Your Next Target with One Simple Click

MEASURING ROI

Get Daily/Weekly/Monthly Status Updates on Activities Performed and Referrals Generated

Show Referral Trends to Any Given Referral Source or Office

Connect the Liaison’s Efforts to Referrals Generated

Determine ROI from Specific Referral Sources

Determine ROI in Specific Geographies

Easily Integrates with Many Systems (additional fees may be required)

LIAISONS & REFERRALS

Set and Track Activity Goals or Quotas

Track the Liaison Efforts and Activities

Set up and Manage Multiple Liaisons

Track Incoming Referrals from Targets

Easily Manage Input and Reporting from any Mobile Device

TERRITORIES & TARGETS

Assign Territories to each Specific Liaison

Guide the Liaison Toward High Priority Targets

Capture Important Relationship Building Information on Referring Offices

Easily Plan Routes or Follow-up Around any Given Target

Get Directions to Your Next Target with One Simple Click